Sample Audit Framework
What a decision-focused Amazon audit should look like.
This is an illustrative framework only – it does not contain real client data or performance claims.
EXAMPLE
Amazon Profit Leak & Growth Audit
Illustrative diagnostic structure – replace example observations with account-specific evidence.
Priority
Impact First
Impact First
AreaExample observationWhy it mattersPriority
AdvertisingCampaign objectives are mixed across branded, ranking, and discovery traffic.Budget decisions become harder and search-term quality is less visible.HIGH
ConversionMobile gallery does not address the strongest buyer objections early enough.More traffic may amplify inefficient conversion instead of solving it.HIGH
CatalogVariation or content contribution issue is affecting detail-page consistency.Operational instability can undermine advertising and SEO work.MED
InventoryScaling plan is not tied to stock cover or lead time.Ranking and ad momentum can be lost if inventory cannot support growth.MED
Top actions
- Separate campaign intent and improve search-term control.
- Fix the highest-friction conversion issue before increasing traffic.
- Resolve the account blocker that can invalidate other growth work.